Texture Care

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Embrace Your Natural Hair Journey with Us

Texture Care is a visual Afro-textured hair platform where you can connect, create, explore and shop.

Our Mission

Our mission is to revolutionise the shopping and hair care experience by offering a supporting platform to solve the challenges faced by Afro-textured hair individuals.

Our Why

Unfortunately, Afro-textured hair people often face a lack of options and understanding in the hair care industry. Their unique needs are often overlooked and misrepresented. This is why we founded Texture Care – to bridge the gap and shine a light on the needs of this remarkable and underrepresented community.

Through our platform, we aim to break the mold and challenge the standards set by society. We provide the resources and guidance necessary for people with Afro-textured hair to embrace their natural beauty confidently, knowing that their hair deserves the same care, attention, and celebration as any other hair type.

Join us on this journey of inclusivity, education, and empowerment as we redefine the hair care landscape and create a safe haven for individuals with Afro-textured hair.

Our Why

Unfortunately, Afro-textured hair people often face a lack of options and understanding in the hair care industry. Their unique needs are often overlooked and misrepresented. This is why we founded Texture Care – to bridge the gap and shine a light on the needs of this remarkable and underrepresented community.

Through our platform, we aim to break the mold and challenge the standards set by society. We provide the resources and guidance necessary for people with Afro-textured hair to embrace their natural beauty confidently, knowing that their hair deserves the same care, attention, and celebration as any other hair type.

Join us on this journey of inclusivity, education, and empowerment as we redefine the hair care landscape and create a safe haven for individuals with Afro-textured hair.

In 2021, Black women spend six times more on haircare products and services compared to their White counterparts. However, there remains a lack of comprehensive data and support for this untapped market.

Our Believes

ACCESSIBILITY

Everyone should have easy access to quality hair products.

EDUCATION

Seeking guidance and assistance for your hair should be accessible.

INCLUSIVITY

No one should face scrutiny or criticism for how they choose to express and style their hair.

We are committed to fostering a judgment-free environment where everyone feels empowered to embrace their authentic selves without hesitation.

Texture Care, supported by Microsoft for Startups Founders Hub.

Join the Waitlist

We will let you know when it’s time.